Independent research · Source-linked guidance

Windsor.ai has not approved us as an affiliate yet, so we earn nothing from these links.

Best data connectors

Best marketing data connectors for ad data

Six connector vendors grouped by what they meter, which destinations they include and what their free tiers allow, each read from its own pages.

Shortlist a connector for your number of accounts and destinations, or decide a Google connector is enough.

2 practical guides

Choose the question closest to yours.

New to the topic? Begin with the first guide. Otherwise, go straight to the question you need to answer.

Start here · Buying guide

Best Looker Studio connectors: six options compared by what they meter

Read the guide →
Guide preview

The best Looker Studio connectors compared by what each meters, which destinations it includes and what its free tier allows, read from vendor pages.

Bottom line: Google's own Looker Studio connectors cover Google Ads and Google Analytics, and Facebook Ads comes through third-party connectors. Six vendors are sorted here by what they meter, so you can match one to your number of accounts and destinations.

Side-by-side comparison

Windsor.ai vs Supermetrics: how each meters accounts, sources and destinations

Read the guide →
Guide preview

Windsor.ai vs Supermetrics from each vendor's pricing pages: accounts per source against a shared pool, destinations by plan and a multi-client example.

Bottom line: Windsor.ai limits data sources and a shared account total and includes every destination. Supermetrics limits accounts per data source and gives its first two plans one core destination each. For many client accounts, the meters give very different room.